Awareness Campaign on Cyberbullying
Assoc. Prof. Dr. Mohd Asyraf Zulkifley
Universiti Kebangsaan Malaysia (UKM)
Dr. Esther Siok Yee Tan
Universiti Kebangsaan Malaysia (UKM)
Dr. Fadzilah Othman
Universiti Teknikal Malaysia (UTeM)
Dr. Rushda Muharar
Universiti Syiah Kuala (USK), Indonesia
Dr. Syamsul Azlan Saleh
Universiti Kebangsaan Malaysia (UKM)
What is Cyberbullying?
Cyberbullying in any activities in written or pictorial form that are displayed in cyberspace for the purpose of insulting and belittling others.
Malaysian Communications and Multimedia Commission (MCMC)
Acts of threatening, embarrassing, or scaring someone through electronic platform such as SMS, chat, email, social sites or internet games.
United Nation (UN)
Harmful behavior aimed at someone by using computer or phone technology.
Smith, Barrio & Tokunaga (2012)
TYPES OF BULLYING
PHYSICAL
-
Face to face
-
During the school session (morning or afternoon)
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Feel safe if you are not facing bullies
-
Bullies can be detected and punished
-
Does not involve many people
CYBERBULLYING
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Identity unknown or anonymous (behind the scenes)
-
While at school and home
-
All the time
-
Always face it
-
Involve a lot of people
In Malaysia, teenagers aged between 14-18 years old have the highest percentage of being the victims of cyberbullying.
Range of Ages to Get Cyberbully
47.7%
6-10 years
56.4%
11-13 years
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59.9%
14-18 years
53.4%
19 and above
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Where does cyberbullying often occur?
01
Social Network Sites
The five social media networks that are often exposed to cyberbullying are Instagram, Facebook, Snapchat, WhatsApp, Twitter and YouTube.
02
Instagram shows the highest percentage where cyberbullying happens regularly.
03
Literature review
According to the study, Instagram is very interesting because it is a mobile social network that allows users to upload and comment on a picture (Hosseinmardi et al., 2016).
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Extend photos, emails, and videos to others.
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Harassing and threatening messages.
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Deliberately excluding an individual from a group.
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Uploading obscene pictures.
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Misusing passwords and impersonating someone else.
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Sexting or sending obscene pictures or messages and videos to others.
Test Cases: Is it Cyberbully or Not?
Situation 1
Peter ​​was asked by his mother to go to the store to buy something while he was playing a game online.
Situation 2
Amanda uploaded her picture on social media.
Situation 3
Someone is spreading rumors about you on social media and friends are also spreading them.
Situation 4
Someone has used your mobile phone and uploaded a racist status/comment on your social media.
Why does cyberbullying happen?
Dissatisfaction and invent on revenge.
Spend a lot of time browsing social media.
Trolling with the aims of having fun and joke on social media.
Lack of awareness in surfing the internet prudently.
Women are the main target of cyberbullying compared to men.
Statistic shows that women are more likely to be targeted for cyberbullying than men.
This is because they have higher likelihood to give negative comments and rumors to enable the cyberbullying.
58.19%
41.81%
Cyberbullying happens for a variety of reasons including physical appearance. According to research, those who are obese are more likely to be the target of cyber bullying.
Ganapathy et. al., 2016
Percentage of Variety Cyberbullying
61%
Appearance
25%
Academic achievements
17%
Race
15%
Financial Status
15%
Sexuality
11%
Religion
10%
Physical deficiency
DNA India / April 08, 2019
feeling humiliated & lack of self-esteem
induce stress & depression
prefer to be alone
tendency to commit suicide
emotionally unstable and often angry
decline in productivity
experiencing health problem & often getting sick
Signs of
Cyberbullying
Upset after being online
Change their sleeping or
eating patterns
Sudden drop in academic
performance
Avoids discussion about
or hide their device
Increases or decreases
device use
Begin avoiding social
situations, withdrawn or
depressed
Frequent tears, anger, mood
swings and anxiety
Social media accounts
are closed
Cases of Cyberbullying in Malaysia
World of Buzz / July 26, 2020
Berita Harian / July 06, 2019
Sinar Harian / January 15, 2022
Harian Metro / February 26, 2014
SAYS / August 08, 2022
Do not share your personal
details on the internet.
Limit and plan social media
browsing time.
Be wise in using social
media sites.
Delete comments that
encourage cyberbullying.
Remove individuals who make
negative comments.
Report if you encounter cyberbullying on social media.
Tightening privacy security on social media accounts.
What should be done to combat cyberbullying?
Sinar Harian / February 15, 2023
The New Straits Times (NST) / June 05, 2020
The Star / October 03, 2022
Stop the wait-and-see attitude
-
Give support to bullying victims to provide positive environment.
-
Family, teachers, and friends have an important role to play.
Know the available option
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Monitor any social media sharing made by the bully so that it can be reported to the authorities.
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Explain to our children about the risks on social media from the early age.
Cyberbullying: The role of
educators and
parents
What should I do if
my friend is a victim of cyberbullying?
Be concerned about any change that happened to our friends.
Try to initiate simple conversation and listen to them attentively.
Advise the friends to keep calm and not retaliate personally against the cyberbullying.
Report to the teachers and authorities.
ACTION THAT CAN BE TAKEN IF YOU ARE A VICTIM OF CYBERBULLYING
Talk to your parents, school counselors or teachers.
Save the bullying emails, messages, or images as evidence.
Do not respond personally to any text messages or emails from cyberbullies
Block their social media accounts and ignore the cyberbullies.
SOCIAL MEDIA SECURITY FEATURES
SAYS / July 10, 2019
This awareness campaign is sponsored by:
ISIF-ASIA Grant Funded by APNIC Foundation
